Results Envy: Case Studies that Increase Sales
Gail Z. Martin
DreamSpinner Communications, LLC
You will Learn:
- How to be successful using stories.
- How to use testimonials effectively.
- The ego/budget factor.
- How to validate ROI.
Compelling case studies stand out by enabling prospects to feel the pain and imagine the rewards of their own successful outcome. A well-told case study, complete with a high-stakes problem and a high-value solution, makes “getting to yes” easier. In this 10 minute segment taken from my live upcoming webinar, “Results Envy: Case Studies that Increase Sales" which takes place on February 11, 2014, you’ll learn four reasons why “Results Envy” is essential to creating a case study that motivates listeners to action.
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