Preview Webinars

View short previews or our live and on-demand webinars to get a better feel for the kind of content we provide.

How Buyers Buy Expertise

May 12, 2014

Professional services buyers are undergoing a major change. In this quick preview of our upcoming live webinar, “How Today’s Online Marketing is Reshaping the Professional Services Industry,” we will discuss how these new buyers seek out and purchase professional services and expertise. From a groundbreaking new research study on over 1,000 purchasers of professional services, we’ll cover the circumstances under which buyers need high visibility expertise and how they go about finding it. The webinar segment will highlight the role of online marketing in ensuring visibility to potential buyers.

The Role of Operational Decisions in Customer Interaction

January 28, 2014

As more customers use more channels it's challenging to deliver personalized, targeted messages across channels and over time. To meet this challenge, organizations should focus on the right decisions - operational decisions. This 10 minute preview segment from our live webinar on March 17, 2014 “Nurture Customer Loyalty With Personalized Messages and Channel Alignment” we will discuss the key challenges for customer interaction and the different kinds of decisions that organizations make. We will show how operational decisions, micro decisions about a single customer, are central to customer interaction as well as pervasive across channels.

Results Envy: Case Studies that Increase Sales

January 14, 2014

Compelling case studies stand out by enabling prospects to feel the pain and imagine the rewards of their own successful outcome. A well-told case study, complete with a high-stakes problem and a high-value solution, makes “getting to yes” easier. In this 10 minute segment taken from my live upcoming webinar, “Results Envy: Case Studies that Increase Sales" which takes place on February 11, 2014, you’ll learn four reasons why “Results Envy” is essential to creating a case study that motivates listeners to action.

Writing Copy That Tells: The Basics of Content Marketing

December 10, 2013

Are you working harder at your marketing and seeing diminishing returns? Is your advertising not pulling like it used to? If you answered “Yes” to either of these questions, you’re not alone. No matter if you’re a solopreneur or employee of a Fortune 100 company, a member of an advocacy group or a charitable organization, the tools of traditional marketing and advertising have been obliterated. In their place is content marketing. To survive—let alone thrive—in this new world of consumer-driven sales you need to begin understanding what this new tool is and how to use it.

Three Truths and a Lie About Client Acquisition and Loyalty

December 10, 2013

Client acquisition and loyalty is created by a healthy balance of trust and authenticity: a prospective client has to believe what you say and the manner in which you will deliver the work. As a service provider, you have to be willing to be transparent with your prospective client throughout the entire engagement cycle. In other words, client acquisition and loyalty is not table stakes – you have to work hard to earn and keep their business. Watch this 10-minute segment of our full on-demand webinar, "Secrets of Successful Customer Onboarding," to learn how.

The Key to Effective Surveys

October 25, 2013

In this quick preview of our full OnDemand Webinar, “The Key to Effective Surveys,” we will briefly identify all of the steps needed to create and execute a successful survey. We will address issues concerning design, data collection, analysis and presentation of results. Cost and scheduling issues will be addressed including how to assure that all the members of the team continue to support your survey work.

The 6 Biggest Mistakes Made in Team Selling

October 1, 2013

How many sales are lost because firms don’t understand the Psychology and Mechanics of Team Selling? Join me to discuss the 6 Biggest Mistakes Made in Team Selling and how to overcome them, a sneak preview of our full OnDemand Webinar, "Best Practices of Winning Team Selling."

Social Media Strategy: From Reputation Management to Conversions...And Beyond

August 15, 2013

Register for this free 10 minute webinar to learn some valuable social media tips and tactics. We’ll have materials from two sessions: YouTube for Business, covering online video and Search and Social Integration, examining how social media has changed Search Engine Optimization in recent years. In the section on YouTube, you will learn tips for optimizing online video pages on YouTube for search engines, what kind of analytic data you can get from YouTube and how to track video using Google Analytics. In the section on Social and Social Integration, we’ll discuss the impact of social media on search engine optimization and how it has change SEO in recent years. We’ll also cover information on Search Plus Your World, Google’s personalized search results that have become the norm for Google users. Get advanced access to conference materials and learn some tactics you can start using now.

3 Marketing Strategies to Avoid

July 9, 2013

Thanks to the influence of technology, the world of marketing is constantly evolving. Companies that do not stay ahead of the marketing curve get left in the dust. Kent Lewis, President & Founder of Anvil Media, will outline 3 Marketing Strategies to Avoid, if you want to stay relevant in 2013. If you're planning on utilizing QR codes, online reviews, social measurement or other 'current' marketing techniques, this 10-minute preview of our full OnDemand Webinar, "9 Marketing Strategies to Avoid," will provide insights that may lead you to reconsider. After this program you will have a solid foundation for your 2013 marketing plans.

Ten Ways to Make Dashboards Indispensable

February 21, 2013

This 10-minute segment from our full OnDemand Webinar, "How to Create Dashboards That Don't Sit on a Shelf," will give you ten ways to make dashboards indispensable. There are dozens of examples of best practices you can use. You will learn how to plan for your audience so your dashboard has impact on the business. Getting a dashboard used takes more than pretty data visualizations. Attend this webinar and focus on the business solution.

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