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Certificate of Marketing Merit™

This certificate is designed to recognize marketing professionals who want to expand their knowledge and demonstrate their commitment to life-long learning and continued professional development.

Distinguish yourself by committing to continued education that will help you sharpen your skills and excel in the workplace. In today's competitive marketplace it is necessary to stand out within your industry. Set yourself apart and enhance your marketability by earning this professionally recognized certificate.

View complete list of CMM courses

Guiding Principles

  • To learn continually, requiring individuals to constantly expand their knowledge base.
  • To create a culture within the industry that promotes compliance and the highest ethical standards.
  • To foster an environment that rewards growth, dedication, and a desire for improvement.
  • To offer a credible source of recognition for professionals seeking to achieve success through a commitment to timely, relevant and practical training.

The following qualifications and requirements have been developed in order to ensure that these principles will be upheld. They were created by the Association of Strategic Marketing in conjunction with leading experts in the marketing field.

Requirements

  • All courses must be approved by the Advisory Board for CMM credit.
  • Three approved credits must be completed within a two-year period to receive your certificate.
  • One approved credit must be completed every year thereafter to maintain your certificate.

If you are interested in continual improvement and would like to be recognized as a distinguished professional in the marketing field, register for a program in your area of interest.

Credits

ASM offers a variety of ways to fulfill your continuing education needs. You can earn credits toward your Certificate of Marketing Merit™ by attending an approved course. You must earn three credits within two years to earn your CMM certificate and one credit each following year to maintain your certificate.

  • Live Seminar = 1.0 credit*
  • Live Audio Conference = 0.5 credit*
  • OnDemand Webinar = 0.5 credit*
  • CD & Manual Package = 0.5 – 1.0 credit*

* Must complete entire course to receive full credit.

Keeping Current

One credit must be taken during the next calendar year after you receive your certificate to keep it current. Once you have completed your credit, your certificate is valid through the end of the next calendar year. A minimum of one credit must be taken every year to keep your certificate current. If you do not re-certify every year, you will have to take three credits within the next two years to reactivate your certificate.

Example Timeline

Date Continuing Education Credits
January 1, 2014 Attend one seminar 1.0
March 13, 2014 Attend one audio conference 0.5
October 4, 2014 Attend one seminar 1.0
May 1, 2015 Attend one audio conference 0.5
May 1, 2015 Certificate attained and valid through December 31, 2016
April 14, 2016 Attend one seminar 1.0
April 14, 2016 Certificate maintained and valid through December 31, 2017

If you are interested in continual improvement and would like to be recognized as a distinguished professional in the marketing field, register for a program in your area of interest.

For more information, or to see how many credits you have, please call 1.866.226.0828 or email cmm@associationofmarketing.org.