Counter-Intuitive Marketing

Overview

In this guide to pruning in the name of profit, marketing investment strategists Kevin J. Clancy and Peter C. Krieg teach a strategically integrated marketing approach, introducing new concepts affecting the targeting, positioning, advertising, development and pricing of a product. You will find out why merely cutting costs to increase profits is not a solvent business plan for the future. The emphasis is on the link between strategic planning and marketing with an emphasis on technology and other non-traditional theories.

Authors

Kevin J. Clancy - , Peter C. Krieg -