And Now a Few Words From Me

Overview

Bob Garfield, author of Advertising Age's widely read column "Ad Review," is the world's most influential advertising critic. And he is ticked off, wielding his pen like a flaming broadsword, striking out at rudeness, self-indulgence, irrelevance, irresponsibility, and outright sleaze. And Now a Few Words From Me is a primer, a volume of case studies, an earnest reflection, and a hilarious exercise in journalistic hell-raising. Amid his take-no-prisoners citations of ad failures, Garfield also lays out rules for good advertising - commonsense rules too often forgotten. Advertising may or may not get better as a result of Garfield's book, but it will never be the same.

Authors

Bob Garfield -