The challenges facing today’s marketers are immense. Consumers are savvy and skeptical buyers and most goods and services are now commodities, due to global, digital forces. This is why content marketing is essential to a marketer’s survival, as it meets the consumer’s need for information, building a relationship with him or her, and transforms a commodity into a highly-valued good or service. You will learn the what, why and, most important, the how-to of content marketing, so that you will gain a better understanding of this marketing model and be better equipped to begin implementing it into your marketing programs.
5 Reasons to Order
•The one big secret about consistently generating lots of content that all the information marketing pros know that you should know too
•The five rules of content marketing that you must always follow; ignore at your peril
•What are the four P’s and why they are important to effective content marketing
•The proper ratio of self-serving information to relevant information
•Three things you must do before embarking on any content marketing campaign, helping ensure its success
Sandra A. Eggers, PR/Marketing Copywriter and Strategist