Results Envy: Case Studies That Increase Sales
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Compelling case studies invite prospects to place themselves in the story and imagine the rewards of their own successful outcome. Case studies become a marketer’s secret weapon for creating an emotional link with valuable prospects. A well-told case study, complete with a high-stakes problem and a high-value solution, makes getting to yes easier.
With these reference materials you’ll learn: why case studies sell; how to write a case study that will have prospects on the edge of their seats; how to tailor your case study to the needs of the end user, gatekeeper, influencer or decision-maker; and how to incorporate knock ‘em dead case studies into all of your marketing communication. You’ll come away with a whole new perspective on what case studies are - and what to avoid; a five-step process to write gripping case studies that read like a suspense thriller; tips on how to uncover the great case studies hiding in your company; and ways to get maximum marketing benefit out of each case study you write.
Gail Z. Martin, DreamSpinner Communications, LLC
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