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Product ID: 391634TMX
 

Analyzing Sales Data to Improve Outcomes

Audio Files and PDF File Come on Flash Drive
Copyright 2014
Audio & Reference Manual$99.00Add to Cart Add to Cart


In the past, the analysis of sales data has been limited to measurements of closed sales as compared to the cost of sales resources. But sales is a process. And like any process, it has inputs, an engine, and outcomes. The sales process generates a wide range of data as your salespeople execute activities and achieve milestones with their opportunities. The challenge for the sales executive is to identify the data that matter, and analyze this data in the context of a model that will yield meaningful and actionable improvement. These reference materials will help sales managers and other sales executives understand the context and relationship of key sales process data. Further, these reference materials will guide decision makers in the development of a model for empirically grounding strategic and tactical sales initiatives. Finally, these reference materials will review several best practice metrics and standards for sales process measurements.

Authors

Roy W. vanNorstrand, The Leren Group LLC

Additional Formats

OnDemand WebinarMore Info