The most powerful emails a marketer can send are trigger based emails. In this informative reference set, industry veterans John Caldwell and Luke Glasner of Red Pill Email will show you how to build email triggers that drive revenue and reduce email volume to lower your CPM based fees. These reference materials will show you how to build your own abandoned cart email program, which can re-capture as much as 40% to 60% of lost website sales as reported in numerous industry reports. Welcome emails, another common form of trigger messages, are the most opened emails for many email marketing programs. Learn how to leverage this crucial touch point to efficiently lay the foundation for a positive subscriber experience.
5 Reasons to Order:
•Discover why trigger messages are important and worth implementing today
•Learn how to set up and use abandon cart emails to drive significant increases in revenue
•Find out how to use Welcome Emails to set subscriber expectations and gather profile data at the same time
•Understand when to use frequency capping for trigger emails and how much is too much
•Learn about considerations necessary for drafting business rules and API specifications
Authors
John Caldwell, Red Pill Email
Luke Glasner, MS, Red Pill Email
Self Study Credit - CD & Reference Manual
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