Designing Surveys to Maximize Your Results

• Overview
• Credits

Whether the objective is to take the pulse of the public to assess attitudes, intentions or simply assess the viability of a product, brand, idea or candidate, surveys provide an important basis for making decisions. While the environment has changed due to technology, a strong understanding of the fundamentals is necessary. This reference set addresses the basics and perspective on state of the art survey issues.

5 Reasons to Order
•Gain practical and realistic survey tips
•Discover how to conduct small and large scale surveys
•Learn which details require attention
•Find the best way to present your findings
•Learn how to analyze survey data and interpret results

Authors

Larry Chiagouris; BrandMarketing Services, Ltd.

Self Study Credit - CD & Reference Manual

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