Email Metrics: Measuring the Success of Your Campaigns

Overview

Most email marketers know the metrics reported to them by their platform, such as delivered, opens and clicks, but how do we use them to gain actionable insights from our data and testing efforts? Experts and providers alike tout email marketing’s great ROI, but how do you really measure it and make decisions based off the data to increase it? This OnDemand Webinar will provide you with a framework, showing you how to use your metrics to make better business decisions and reach your program’s strategic goals. Failure to understand how your metrics are calculated is a common error made by marketers that can have a big influence on testing programs, cross-channel analysis and campaign performance. Accurate measurement and testing is the key to direct marketing success. During this OnDemand Webinar you will learn about the financial impact of email upon your business and how to use metrics to segment your database. 5 Reasons to Participate: • Understand the important metrics in email testing • Find out how much list growth funds to budget to reach your sales goals • Uncover the hidden costs of email marketing • Discover when to start a re-engagement campaign • Learn when and how to use cluster analysis

Authors

Luke Glasner, Glasner Consulting