The Key to Effective Surveys: Proper Design

Overview

It is easy to write a bunch of questions and send them out to potential respondents. It is hard to obtain the quality information needed for solid decision-making. With these reference materials you will learn how the design is the critical success factor for creating effective surveys. Learn survey design pitfalls and how to replace them with a set of design principles. Depending on your experience with surveys, you will learn techniques for improving your survey design or what to expect from a survey vendor. You will understand the amount of emphasis that should be placed on the design portion of any survey effort. The only reason to conduct a survey is to take some kind of action, which means making an informed decision. The power to obtain useful information is contained in the survey design. No amount of data analysis can make up for poor design. 5 reasons to order: • Learn the key ingredient for creating an effective survey • Find out why people take surveys and how to leverage that knowledge • Learn how to improve response to your surveys • Learn about common pitfalls and how to avoid them • Dispel old views about surveys

Authors

Edward Halteman, Survey Design and Analysis