The Art & Science Behind Transactional Emails: How to Leverage the Opportunity to Drive Your Business

Overview

Want to learn more about transactional email messages? Whether you are a seasoned email marketing professional or you are scratching your head wondering “what exactly is a transactional email?” this program is for you. Email marketing veterans Brent Rosengren and Steven Roe of BrightWave Marketing plan to examine the art and science behind successful transactional emails and how to leverage the opportunities to drive your business. 5 Reasons to View: • Learn current issues and strategies within transactional emails • Obtain a greater understanding how to clearly evaluate your current situation • Leave with a clear understanding of appropriate action to leverage the power of transactional emails • Explore how to enhance the customer experience • Top 10 questions to ask about your transactional emails

Authors

Steven Roe, BrightWave Marketing Brent Rosengren, BrightWave Marketing