Integrating Personalization Into Marketing

Overview

Personalization has always been one of the keys to effective direct marketing. But personalization tools and the skills to use them have seemed too complex and too expensive. Personalization has evolved way beyond the outer envelope and the salutation in the mail. It’s not as difficult as it seems. New technologies, tools and methods make it more cost effective and simple than ever. During this OnDemand Webinar, we will cover current and emerging best practices and latest trends in using personalization to drive the most effective marketing, regardless of channel. We will also explore various ways personalization has been used in the past and show you the kinds of results you can expect. By viewing this OnDemand Webinar, you will learn how to use personalization effectively and with low cost tools that make a one to one conversation with customers more and more of a reality. You will leave this session with a new understanding of personalization and a toolkit to build new ideas for improving the effectiveness of all your marketing. 5 reasons to view: • Discover how to do low-cost personalization that performs • Find out how to close the loop between marketing and sales • Tackle the challenge of complexity in personalization • Hear case studies that demonstrate best practices • Learn about cross platform personalization that reduces content creation costs

Authors

G. Steven Dapper, Hawkeye