How to Turn Lost Customers Into Revenue: Win Back Know-How for B2B Firms

Overview

Lost customers represent a huge source of untapped revenue for any B2B firm. Yet, most B2B firms have no customer win-back initiatives, and win-back know-how is gravely missing. Led by Jill Griffin, co-author of the award-winning book, Customer Winback, this OnDemand webinar is brimming with savvy methods and case studies that will show you how to turn lost B2B customers into gold. If your firm ready for fresh, innovative solutions for recapturing this hidden treasure chest of revenue, don’t miss this fast-paced, information-rich webinar with an internationally recognized customer win-back expert and author. You will learn how respectable retention rates hide big customer losses, stunning evidence why lost customers equal untapped profits, the right and wrong lapsed customers to woo back, secrets for re-engaging a lost customer, the #1 reason why most B2B firms ignore lost customers and ways to avoid this pitfall, and case studies that teach important win-back how-to’s.

Authors

Jill Griffin, Griffin Group