Establishing Email Credibility

Overview

Email deliverability is a problem; establishing good email credibility is the solution. Earlier this year the Lyris ISP Deliverability Report found that nearly one out of every five permission-based email messages landed in the junk mail folder. Even legitimate companies sending opt-in email are not immune. Attend this OnDemand Webinar and learn how you can improve your email credibility and increase the return on investment you are getting from your email efforts. It will outline and explain, in plain English, the three elements of credibility – authentication, reputation and accreditation. The steps your organization can take to improve its email credibility will also be discussed. This program is critical for all marketers using the email channel to grow or maintain their business. 5 Reasons to Attend • Discover three steps to email credibility. • Find out methods of authentication. • Tackle ways to improve your sender reputation. • Hear best practices for determining if you need email accreditation. • Learn about free resources on email credibility.

Authors

Jeanne S. Jennings, JeanneJennings.com, Inc.