Creating Your Own Online Community: A New Avenue to Engage Your Consumer

Overview

Building and maintaining an online community is a full-time commitment that can reap big rewards. There are many steps to consider in setting up a community – from the type of community and toolsets, the goals of the community and whose involvement is needed to maintain the conversations found within and outside the community. Marketers must strategize ways to keep the community conversational and avoid other social media pitfalls. With these reference materials, you’ll get tips on building and maintaining an online community including choosing the right community for your needs, engaging your audience, defining necessary roles needed to maintain the community and building your online brand awareness. 5 reasons to attend: • Determine which community is best suited for your brand • Tips on making your community conversational and not simply broadcasting a message • Understand the importance of community tools and social media tools • Tips to build your brand online • Real-world online community examples (do’s and don’ts)

Authors

Jeremy Hilton, MindComet Corporation