Cash in on Your Testimonials: Establish Credibility and Increase Sales

Overview

Testimonials can be a cost-effective way to boost your marketing and sales efforts, but few companies are recognizing the full benefits. Many organizations don’t know how to go about getting effective testimonials; others aren’t leveraging the testimonials they have to impact the bottom line. Few are taking advantage of long-form testimonials or audio and video technology to create testimonials for use online. Order this reference material and you’ll learn why great testimonials are so powerful and be able to identify the key elements of an effective testimonial. You'll hear our expert speaker's three-step process for gathering great testimonials, which she used with a wide variety of clients during her 18-year career in sales and marketing. She discusses how to use testimonials to best advantage in both offline and online promotional efforts. You’ll also get a glimpse of ways to use long-form testimonials, as well as audio and visual testimonials. This reference material is critical for marketers looking for inexpensive ways to increase sales with testimonials. 5 reasons to attend: • Find out why testimonials increase credibility and sales • Discover what elements are most effective • Learn the 3-step process for gathering testimonials • Improve your marketing online and offline • Hear how to incorporate advanced testimonials into your marketing

Authors

Jeanne S. Jennings, JeanneJennings.com, Inc.