Implementing an Effective Marketing Dashboard

Overview

Many high-performing companies understand that a marketing dashboard can help capture, shape and improve marketing measurement efforts. A good dashboard can align marketing with the company’s strategic and financial objectives, diagnose problems and predict opportunities. But where and how do you start? These reference materials provide a real-world snapshot of the process used to develop a dashboard that will increase your ROI, accountability, alignment and drive the right priorities within your marketing department. You will also learn how to begin building your marketing dashboard, from selecting the right metrics and information to include to the right ways to present the data for maximum engagement. Don’t miss this informative audio conference on creating and implementing marketing dashboards!

Authors

Cheridy Bell, MarketingNPV