Accelerate Your Time to Market: Identify and Overcome Common Roadblocks

Overview

R&D has developed a fantastic new product destined to revolutionize the industry. Manufacturing is revving up the assembly line. Now marketing has to get it to market so sales can sell it. While many of us can recognize a good, well-thought-out marketing plan when we see one, the single basic truth about world-class marketing is that it is easy to say, but hard to do. We all like to take shortcuts, like “ready, fire, aim.” But lack of planning is the slippery slope that often cripples your time-to-market. Luckily, there are tricks for streamlining the planning process to guarantee your success. This reference material starts by defining what a marketing campaign really is, and what it is not. You’ll discover the three critical steps that guide the world’s best marketing teams in their marketing initiatives. And you’ll learn how to navigate the company politics that can slow down or kill your campaign before it even begins. This resource divulges secrets for how several B-to-B companies streamlined their marketing efforts to reposition themselves for success and generate leads for a new product. You’ll then be introduced to tools and techniques that will speed your time to market. This resource is essential for any B-to-B marketer who has raced the clock to launch a new product or service. 5 reasons to attend: • Learn to rally your team around a marketing campaign • Benefit from real-life customer case studies • Explore how to manage your marketing campaign from start to finish • Achieve optimum success using “marketing blueprints” • Identify and overcome roadblocks and bottlenecks

Authors

Mike Gospe, KickStart Alliance