Innovative Solutions to Reduce Direct Mail Expenses

Overview

How do you make a small fortune in direct mail? For far too many companies, the answer is “start with a large fortune and waste most of it.” High costs per sale and low response rates make direct mail a perilous road for those who aren’t strategic. In this OnDemand Webinar, you will learn several specific techniques to both lower your costs and increase your response, making direct mail a much more affordable and effective part of your marketing mix. Even experienced direct-mail marketers will probably pick up some actionable tips. 5 Reasons to Attend: • Learn why direct mail can be counterproductive if you’re not careful • Hear how to lower costs using different methods • Tackle low response rates • Find out how to get the envelope noticed and opened • Discover how to effectively use mail-to-web and web-to-mail

Authors

Shel Horowitz, FrugalMarketing.com