Delivery Guaranteed: Techniques for Getting into the Email In-Box

Overview

The days of blasting the same email message to a list of unverified customers and prospects is long gone. In fact, ignorance of the current email delivery landscape may lead to permanent blocks at receiving ISPs. Whether you’re a one-person online marketing force or part of a sophisticated marketing division integrating data-rich online and offline marketing campaigns in a customer life cycle, these reference materials will provide you with resources to immediately improve the chances of your message reaching the inbox – and getting a response. You’ll learn about customer list management, crafting content for better deliverability, improving your email sending infrastructure, resolving delivery issues, and compliance and Internet citizenship.

Authors

Mitchell Gibbs, Acxiom Digital