SEO Compliance: Improve Rankings and Avoid Penalties

• Overview
• Agenda
• Faculty
• Registration

Benefits

It's a balancing act. Your search engine optimization tactics need to evolve in order to keep up with increasingly more SEO savvy and aggressive competitors. Yet on the other hand, your website must also be squeaky clean and able to survive intense scrutiny by Google® engineers and quality raters. One misstep and it's game over. It's hard to recover from a penalty - whether it's algorithmic or manual.

There is no such thing as flying under the radar when it comes to Google®. If you are operating outside of Google's® current or future guidelines (knowingly or inadvertently), it's just a matter of time. You may not have gotten caught yet, but your day may be coming. More and more SEOs are using aggressive SEO tactics and moving into dangerous territory as the guidelines continue to broaden. What if Google® is archiving your efforts for future review, to uncover what it can't right now due to current limitations? Do you really want to be profiled retroactively as a spammer? Attend this audio conference and gain new insights into the changing landscape of SEO and how you can make the most of it as a marketer.

5 Reasons to Attend

• Learn the latest in 'white hat' SEO tactics
• Distance yourself from the rogue operators in the SEO industry
• Stay competitive but without the risks
• Gain a solid understanding of the best practices and the worst practices
• Discover new opportunities to rank

Faculty