Implementing Effective Email Testing

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Benefits

It's easy to send email. Anyone with an email account and computer or smart phone can send and receive email. However, executing an effective email marketing campaign can be significantly more challenging. To make it even more difficult, sometimes what marketers think is a solid email campaign is quite the opposite; it may fail miserably when reviewing the results. The key to ensuring that your email campaigns are timely, targeted and valuable to your subscribers is testing. Implementing effective email testing will break down the anatomy of an email campaign into its various parts detailing what and how to test in order to drive results.

5 Reasons to Attend

• Discover how to create a solid email marketing test
• Learn how to use email to drive conversions
• Gain insight into what to test and when
• Find out how to implement your test
• See examples of effective email tests

Faculty