Social Media's Rapidly Growing Role in Marketing to Government

• Overview
• Agenda
• Faculty
• Registration

Benefits

During the past two years, social media has reached and passed the tipping point in becoming a major influencer on how to win over buyers in the government market. Regardless of whether you sell commodity products or high-end services, your audience is growing in online social media venues like LinkedIn®, Facebook®, GovLoop™ and Twitter®. If you are behind the learning curve on employing social media in your marketing mix, more innovative companies can and will erode your market share.

When you attend this session you will learn how and why social media has become a viable marketing tool, how to select the right social media tools for your company and get started, how you can define and reach key government buying audiences through social media platforms, how to avoid the many mistakes most make in reaching out to those you want to know, how to influence buyers without selling, and how to position you and your company as thought leaders in your niche.

5 Reasons to Attend:

• Use social media to market to the government audience
• Discover the right tools for your business
• Avoid common mistakes in making connections
• Learn strategies to sell through social media
• Position yourself as an industry leader

LINKEDIN is a registered trademark of LinkedIn, Ltd. and this event is not sponsored by or affiliated with LinkedIn.

FACEBOOK is a registered trademark of Facebook, Inc. and this event is not sponsored by or affiliated with Facebook.

TWITTER is a registered trademark of Twitter, Inc. and this event is not sponsored by or affiliated with Twitter.

Faculty