Delivery Guaranteed: Techniques for Getting into the Email In-Box

• Overview
• Agenda
• Registration

Benefits

The days of blasting the same email message to a list of unverified customers and prospects is long gone. In fact, ignorance of the current email delivery landscape may lead to permanent blocks at receiving ISPs. Whether you're a one-person online marketing force or part of a sophisticated marketing division integrating data-rich online and offline marketing campaigns in a customer life cycle, this audio conference will provide you with resources to immediately improve the chances of your message reaching the inbox - and getting a response. You'll learn about customer list management, crafting content for better deliverability, improving your email sending infrastructure, resolving delivery issues, and compliance and Internet citizenship.

5 reasons to attend:

• Optimize your lists through proper management
• Understand email reputation and how to improve yours
• Learn how to filter-proof your content
• Discover specific deliverability issues
• Find out how CAN-SPAM and other laws are affecting your email marketing

Faculty