Using Event and Behavior Triggers in Your Marketing Campaigns

• Overview
• Agenda
• Registration

Benefits

Using event and behavior triggers help bridge the gap between reaching customers when they're most receptive to offers and when they're most likely to make a purchase. This audio conference is for B to C and B to B direct marketers responsible for developing their company's marketing campaign. We will unravel the differences between event and behavior triggers while exploring the types of marketing triggers that are available. The information provided will help you improve response rates, approval rates and provide successful marketing uses across multiple industries.

We will also look at using additional intelligence and behavior data to get more performance out of traditional event triggers. Here we will dig deeper into understanding what data is available for a consumer or a business and how this data can be used in conjunction with event triggers. It will help you to further zero in on the target and begin to predict future behavior and events.

5 Benefits of attending:

• Distinguish between event and behavior based triggers
• Discover what is causing market demand
• Hear successful uses of marketing triggers
• Improve your targeting
• Take triggering to the next level

Faculty