Best Practices in Using Focus Group Research

• Overview
• Agenda
• Registration

Benefits

Focus groups are used by marketers more than any other qualitative research method; yet the method is still often misunderstood and misused. This audio conference will offer you best practice approaches in deciding when and how to use focus groups, how to get the most out of the client-researcher relationship and techniques for a smooth focus group process. By attending this audio conference, you will learn how to truly increase your marketing efforts and your bottom line using focus groups. In addition, this audio conference will show you why you should use focus groups, teach you how to select the right topics, develop effective techniques and data, and help you gather techniques that will make your focus groups successful.

5 reasons to attend:

• Find out why you should use focus groups
• Learn how to select the right topics
• Develop effective screeners
• Gather techniques to make your focus groups successful
• Decipher the qualitative data

Faculty