Creating and Implementing Multichannel Marketing Plans

• Overview
• Agenda
• Registration

Benefits

Whether you're a retailer, a pure-play e-commerce retailer or a traditional cataloger, it's no longer sufficient to 'play' in one channel. And if you're dabbling on one channel and focusing on another, you're getting left behind. This audio conference will walk through the ins and outs of creating and implementing a true multichannel marketing plan, beyond just 'doing some email' or 'mailing some catalogs.'

Starting with the end objective in mind, we'll step through the process of crafting a marketing plan that achieves goals and creates sufficient revenues and profits. This audio conference will explore the current business climate of the multichannel marketer and look at all of the avenues available for building and growing a profitable multichannel business.

5 reasons to attend:

• Create your own multichannel marketing plan
• Understand the impact of email
• Maximize your budget - for greater profit!
• Discover effective measurement tools
• Learn the best implementation strategies

Faculty