Marketing Metrics: Evaluating the Success of Your Integrated Marketing Initiatives

• Overview
• Agenda
• Faculty
• Credits

Marketing managers, from entry level campaign specialists to CMO's, are being asked to justify their spending and measure their ROI for advertising. Accountability is more important today than ever. The problem remains that despite technology advances, measuring marketing effectiveness is much harder to do.

This live audio conference helps everyone measuring whether marketing investments work. This program will explain techniques for campaign response attribution, matchback, contact strategy and touchpoints but mostly whether marketing investments make a difference from a customer-centric perspective. This live audio conference explores primary research solutions to get at the most important part of marketing effectiveness: why customers buy, not just what they respond to.

5 Reasons to Attend:

• Find out what makes measuring marketing ROI so difficult
• Discover techniques you can use to measure marketing ROI
• Learn which metrics are the most valuable
• Hear why market research is important to your customers' experience
• Improve your marketing ROI accuracy

Faculty

Jenn Falco, Hansa Gartner Custom Research
Roy Wollen, Hansa Marketing Services

Registration

Attend for FREE when you become a Silver Member!
Membership + Audio Conference	$395 + $149	Register Now *Best Value*
Live Audio Conference	$149	Register Now
Can't Attend?
CD & Manual Package	$149	Add to Cart