Apple OS and Mobile Marketing: Best Practices for iPhone, iPad and iPod Touch
1 hour 30 minutes
To register for this live audio conference please dial 866.226.0828.
Mobile is on track to be the most pervasive media channel in the world. More than one billion mobile devices are sold annually and ubiquitous consumer usage will soon make mobile the primary screen worldwide. Always on and always connected - even more than the TV and web - the mobile channel provides brands with the unique ability to connect with their consumer like never before, building a meaningful dialogue of engagement between the brand and the consumer.
With such growth come challenges to marketers: What are the best practices for all players? How do brands engage? How can mobile technologies become more standardized and accessible when incorporating them in the marketing mix? During this audio conference, we will specifically focus on learning how to strategically integrate mobile marketing in to your marketing mix, understanding the market niche, the world of AppleŽ and what's under the hood, and reviewing AppleŽ OS user experience campaign design strategies and best practices.
5 Reasons to Attend
- Learn how to strategically integrate mobile marketing into your marketing mix
- Understand the market niche: the world of AppleŽ and what's under the hood
- Review AppleŽ OS user experience campaign design strategies and best practices
- Discover the 8 mobile media paths
- Find out how to incorporate mobile into your marketing strategy!
Faculty
Michael J. Becker, Mobile Marketing Association
Curt Doty, Advanced Content at Trailer Park
Registration
To register for this live audio conference please dial 866.226.0828.