Marketing Audio Conferences

How the Top Brands Effectively Market to the Growing Hispanic Segment

Some brands don’t realize the enormity of the Hispanic business opportunity. Other brands don’t know where to start. This live audio conference will examine the financial opportunity, simplify the market complexities and demonstrate how a national brand that was once casted off as aged and irrelevant...

How to Evaluate Your Pay-Per-Click (PPC) Data

Pay-Per-Click (PPC) is an extremely effective digital marketing tool that can help businesses increase their online visibility and drive significant traffic and conversions. By attending “How to Evaluate Your Pay-Per-Click Data” you will better understand the specific metrics within your PPC campaigns,...

Ending a Sales Slump

Every sales person will go through a sales slump at least once in his or her selling career. However, there are few that know what to do about it, and there are even less mangers that can tell a sales person how to correct the situation.

By definition, a sales slump is when sales are just not happening....

Integrating Email and Social Media

While Facebook® and Twitter® logos abound in email marketing newsletters, sales pieces and even sender signatures, few reach true integration. In this live audio conference, we will show you how to go beyond buttons to achieve real integration across email and social media tools. Learn how to use social...

How to Develop Your Strategic Sales Plan

This live audio conference will focus on developing a true strategic selling discipline to create distinguishing market differentiation in all types of accounts. The approach will incorporate leading edge best practice principles and offer a pragmatic replicable model. We will provide tools that can...

Search Engine Marketing: Keyword Research and Development

If you are using social media, organic or paid search, this live audio conference will take you beyond just picking keywords for short term marketing efforts to strategically selecting your keyword universe to increase your business’ profitability and even change your business’ direction. During this...

Think Like Your Customer

Too much of what salespeople are taught to do and say is centered on how to be a better “salesperson.” But in order to become more effective in the sales profession, we actually have to get past being a sales person. What we really need to do is think more like customers. When we make this subtle but...

Best Practices for Marketing Automation Use and Implementation

Marketing automation is the process of using technology to respond individually to each prospect in the buying process. It allows you to manage, scale, and measure marketing campaigns at a level that cannot be done manually. Marketing automation allows the ability to understand where a prospect is in...

Canada's New Anti-Spam Law: Are You in Compliance?

Canada has recently enacted a comprehensive federal law to deal with SPAM and malware that may possibly be the toughest of its kind in the world. Marketers who send any form of commercial electronic messages to Canadians will need to understand the detailed rules that now govern this form of communication....

Writing Scripts That Sell

We may not think about it, but we use scripts all the time. In our everyday lives, in interviews and especially in sales situations, we are using scripts to get our point across to the other person. Sometimes we are in front of the other person and sometimes we are on the telephone. Nevertheless, in...