5 Simple Ways to Re-share Your ContentAssociaton of Strategic Marketing
February 12, 2013 — 1,704 views
Content and information are the driving forces of the Internet. In an arena where millions of individual publishers are engaged in producing content, it becomes difficult to stand out and get noticed. Publishing unique content that is locally or globally relevant is one of the ways to drive traffic to your website. However, creating fresh content is not always easy, and websites that become stagnant will not feature in the top pages of search engine results. An easy way to keep your website agile without having to create new content each time is to re-share content. Listed below are 5 simple ways to re-share your content to target any type of audience.
1. Syndication: This is the most common way to re-share content. Here information from a website is made available on multiple websites. RSS and Atom feeds are the two common web-syndication formats. The receiving site gets a summary or an update of the transmitting site’s recently added content. Both websites benefit from this interaction; the receiving site retains immediacy of content and the exposure drives new traffic to the transmitting site. So, syndication becomes a free form of advertisement for the transmitting site. With syndication, your content will show up on various avenues and this will improve your end-user reach without having to create new content to battle for search engine rankings.
2. Free Summarized reports: Previously published articles or information can be grouped together to create a summarized report that can be made available in PDF or other downloadable formats. This will help re-share your content without requiring you to create new content from scratch. In addition, downloadable formats of information will help retain viewers on your page for longer periods of time. Everyone likes free downloads and this is an easy way to re-share existing content for free.
3. Social media: Facebook, Google+, Pinterest, and Twitter have millions of users; you can divert some, if not much, of their activity to your site. By creating an account on such social networking sites, you can re-share content and existing information from your site in modified versions for publication on such platforms. Providing links to your website or blog on these sites will increase your exposure and drive traffic to your site.
4. Email: This may be the considered outdated or seem less attractive than social networking sites, but do not discount the value of this medium. This is the easiest form of targeted publication on the Web. Your free summarized reports and other updates can be sent directly to your followers or subscribers. Provide links within emails to new content on your site or blog. Email-blasts at regular intervals help re-share your information directly and increase your chances of generating more traffic using ready content.
5. Multi-media formats: Content in written form is not the only way to share information. In the already data-heavy world, content curation is taking center stage. People try to sort through vast amounts of data to find relevant information. A good way of sharing content is to republish ready content in different formats. Mp3 podcasts and video versions of written interviews and instructional information can help retain viewers on your site than other sites that provide information only in written form. Creating slideshows for existing information is also another way to re-share content that can attract viewers.
Existing content can be repackaged and republished in different ways to ensure that links are established to drive traffic to your website. This type of sharing content will ensure that you retain visibility in search engine results and remain relevant in the cyber sphere. Sharing content becomes more efficient when you segment the diverse internet audience and target segments that you can benefit from.