Top 4 Marketing MistakesTraci Brosman
January 7, 2013 — 1,294 views
Do you dread marketing your business? Have you spent way too much time and money on advertisements that have brought you little to no customers? Marketing can be not only confusing but extremely frustrating as well if you fall victim to the following common mistakes.
Mistake No. 1- Thinking everyone is a potential customer. As a small business owner, you do not want to waste your time and money trying to reach every single person who can use your services. This is a huge mistake and it is a big reason so many find themselves out of business. It is like taking a handful of darts and throwing them all at the wall at once. You will be lucky if you get even one to stick and most likely, it will be nowhere near the target. Instead, if you know who your niche market is, you will be able to focus your marketing efforts on reaching them and you will hit your target much more often.
Mistake No. 2- Not having a marketing plan. Some of you reading this might be thinking what marketing plan? Too many small business owners miss this step, yet it is essential if you want to attract and retain more clients. How can you achieve the results you want if you do not know how you are going to accomplish them? When creating your marketing plan it is important to start with your target market. When you focus on too large of a market, it is impossible to reach the people who can really use your services effectively - unless you have a huge marketing budget.
Mistake No. 3 - Not using your best resources. Marketing does not need to cost you lots of money. Look at where your ideal clients are hanging out. How can you reach them? Whose services are they already using? What products are they already buying? Can you partner or collaborate with any of these people?
Mistake No. 4 – Giving up too early. Remember that it takes multiple touches with potential clients to get them to even try what you have to offer. Some studies say that it takes as few as 9 contacts and as many as 27 to get people to pay attention to your marketing efforts and to take action. Don't give up! Try it, track it, tweak it and do it again.
Remember though, it all starts with narrowing down your target market. It is essential that you get this right in order to have a successful marketing plan.
Traci Brosman has studied the mind and the role it plays in success, happiness and health for over twenty years. As co-founder of World Wellness Education she educates and inspires people to live healthier lives via her speaking appearances, TV shows, wellness tip videos, articles and conference calls. Traci believes integrative medicine will become the medicine of first choice and not the medicine of last resort. This has led her to start Holistic Marketing Mentors and help wellness professionals create ease and flow in their business while increasing profits. Her clients learn to leverage their businesses so that they can help more people and not work twelve and fifteen hour days. Her powerful mastermind sessions are known to help participants break past barriers and stop the cycle of self-sabotage. Brosman's latest book, Mastering Your Wellness Business, gives you core business principles to running a successful wellness business and staying sane while doing it.