The #1 Way to Enable Greater Market Success: Messaging Breakthrough Accelerates Each Phase of the Technology Adoption Life CycleMr. Michael Cannon
June 26, 2012 — 210 views
A great go-to-market strategy, such as the one Geoffrey Moore outlines in his highly acclaimed book, Crossing the Chasm, provides a solid, intelligent framework for introducing new products and services to the marketplace. The trouble is, even the greatest marketing strategy won’t save the day if execution falls short.