The 'Adman' in Today’s Marketing: Middleman or Midwife? By Tomi Ogunlesi MBAMr Tomi Ogunlesi MBA
June 18, 2012 — 182 views
More recently, developing a brand has been interpreted to mean devising and implementing ways by which to deliver (unique) benefits to stakeholders. This new and strategic role of branding has remolded the way agencies are expected to function; or the expectations of clients as far as they (agencies) are concerned. Today, brand-building is the key, and it no longer constitutes a mere manipulation of consumers’ perceptions and desires - It is the creation of a system that on one hand makes promises and arouses anticipation, while on the other guarantees delivery and realization of those promises it makes.