5 Steps to the Most Influential Customer Communications: Create the Right Messaging First (Enhanced Rule 25 in "42 Rules of Product Marketing")Mr. Michael Cannon
June 7, 2012 — 272 views
Engaging your customers with more influential communications is a great way to increase the effectiveness of your marketing and sales efforts. This article shows you how to define and create the right messaging, and then use it as a catalyst to engage customers with the most influential content and sales conversations, more consistently, across more touch points. This post was first released in "42 Rules of Product Marketing," which was published in March 2012. It’s full of great advice from some of Silicon Valley’s best thought leaders.