How Can You Effectively Promote a Press Release?

The Association of Strategic Marketing
June 4, 2012 — 1,310 views  
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A press release is a valuable tool for marketers, as it can help your business send an announcement that quickly reaches a wide audience. With an online marketing press release, you can drive traffic to your company's website if you consider the ways to maximize your use of search engine optimization (SEO). Examine these possibilities when you develop, write and post your organization's press release.

First, target a specific audience. This allows you to develop the press release's message in the format, style and tone that will attract a wide collection of people who will be interested in the statement.

Additionally, distributing the release to the right outlets is critical to its effectiveness. Posting to free press release distribution websites and including links to a business' statement or an organization's Facebook page is helpful. Tweeting the link is critical, and hashtags related to the release's subject might help you attract new followers. With an engaging headline, you'll be sure to have many social media followers check out the release.

Timing can also play a role in a press release's success. Consider when your target audience might be searching for information related to the release online before you submit it to a distribution website or post it on any of your company's pages.

The Association of Strategic Marketing