To Attend or Not to Attend -- 3 Keys to Determine the Right Event for You

Michele PW
May 17, 2012 — 1,361 views  
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In case you haven't been paying attention, there are more events out there then you can shake a stick at. And every time you turn around, even more events pop up.

For the most part, I'm glad there are so many events because there are many good reasons to attend them. The networking, the learning, the "getting out of your rut and exploring new ideas" and more. But the problem is, how do you decide which events are worth you spending your hard-earned money (not to mention your time) attending and which are the ones you should skip?

Well, I've put together 3 keys to helping you determine the right event for you.

1. First -- ask yourself why you want to attend this event (or any event for that matter) in the first place. What do you hope to get out of it? Are you looking for business? Joint venture opportunities? To learn a new skill or strategy? To brainstorm some new ideas for your business? To just get away from your office and talk to people who "get it?"

Be very clear and very specific on what you want. Don't be vague -- if you're vague you're not going to have enough information to actually make the right decision.

2. Now, take a look at the event. If you're looking for clients or joint venture partners, are those the people who will be attending? Will it be too small (or too big) for you to be able to do they type of networking you enjoy? If you want brainstorming or masterminding, will the right folks be there for that?

If you're looking for education, is the event promise a good fit? Do you think you'll actually walk away with the information you're looking for?

3. Okay, so if you've gotten this far and the event appears to be a good fit, now I want you to take one final look to make sure attending this event is absolutely the right way to go.

If you're looking just for information and have no big interest in the networking (or you don't much like to network) is there a simulcast option or a home study course you could get instead? (You can also do quite a bit of networking on simulcast as well.) If you are interested in the networking, is this the absolute best event you should attend or if there a better option? And if this is the best option, should you simply be an attendee or would it be worth your while to upgrade your visibility to a sponsor package?

I'm not trying to talk you out of your decision with this third step, but what I AM trying to do is make sure you've thought this through so you aren't disappointed. There's nothing worse then spending all that time and money to show up at an event and realize either it's not what you were looking for OR you should have made a different choice (for instance -- you should have chosen a sponsorship option or a simulcast option).

So take a few extra minutes and just make sure this is the right decision for you.

And lastly (but probably most importantly) once you DO decide this is the right event for you, go buy your ticket and make your travel arrangements NOW. Don't wait -- get it done and move on to your next decision.

Michele PW

Creative Concepts and Copywriting, LLC

Michele PW is your Ka-Ching! Marketing strategist & owns Creative Concepts and Copywriting LLC, a premiere direct response copywriting and marketing company that helps entrepreneurs attract more clients, sell more products and services and boost biz.