Beyond Digital: The future of Mobile Marketing by Tomi Ogunlesi, MBA
Mr Tomi Ogunlesi MBAMay 7, 2012 — 724 views
No doubts, these are extremely exciting times for mobile technology - Thanks to the proliferation of smartphones, new developments are already taking off in the mobile advertising space.From available indications, it is evident that as a medium, mobile is fundamentally different and superior to other media on all counts that matter to advertisers (i.e clients/brands) – and these essentially are availability, targeting, engagement and measurement.
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