Why QR Codes are the Future of Mobile MarketingMr. Bobby Marhamat
December 27, 2011 — 1,256 views
A constantly evolving animal giving birth to an endless supply of applications, tools and techniques, digital media has been changing the way marketing works for years. Nowadays, almost everyone remains wired around the clock thanks to the widespread popularity of smart phones, and the amount of time people are spending on their mobile devices forces marketers to focus efforts on the most effective mobile marketing techniques. QR code is one such tool that is changing the present and future realities of mobile marketing.
One of the things that makes QR code an appealing option for the marketer is the fact that it holds so much appeal for the consumer. It's easy to scan and offers marketers the chance to provide exclusive content, deals and rewards simply for taking the few seconds to check it out. Verizon Wireless Bay Area EVO² stores is a prime example of the kind of success a well-executed QR code campaign can generate. For a week at the end of June, Verizon had a QR code posted at the front of their EVO2 stores in the San Francisco Bay area that linked to a Facebook app that offered a free phone that would be awarded upon sharing the deal with a friend. During that week alone, Verizon's sales increased 200% and they earned $35,000 in revenue from a campaign that cost less than $1000.
Rewarding consumers with something they care about will be a central focus of any successful QR code campaign and since QR code relies on technology as a medium, there are also technical things that need to be taken into consideration for success.
First and foremost, make your code visible. Code that is unclear or too small will not scan well, so making sure your QR code has plenty of contrast and is well-sized can make all the difference. And while QR code may define the future of mobile marketing it's still not very widespread yet, so provide concise information on how to scan the code. Revisiting Verizon's campaign, their QR code is large and vibrant red, and beneath it is a brief set of instructions on how to use the code, which helped them reach around 25,000 people during their campaign.
Whether it's exclusive media, deals or freebies, always direct your audience to something that will matter to them and make sure that your content—whatever it may be—is optimized. QR code holds data that must be scanned by mobile devices and less data makes QR code easier to scan and more accessible to those with low quality cameras. Use URL shorteners, compress images and keep video and text short.
And, no matter what, be creative. Creativity is vital to the success of any marketing campaign, and QR campaigns are no exception. QR code doesn't have to be limited to posters and flyers; it can be added to video, business cards, merchandise, shopping bags, windows or anywhere else you can think of. It's all about creating an interactive experience.
By taking the time to carefully consider and plan these aspects of a QR code campaign—as should be done with any campaign—you'll position yourself to take advantage of what is a rapidly growing market. QR code scanning increased by 1200% between July and December of 2010 and—as tends to be the case with technology—the numbers keep growing, as does the success that companies are having with QR code campaigns.
As mobile technology continues to become more widespread, knowing how to properly use mobile marketing techniques will become more and more vital to the success of future campaigns, and that's why it's important to properly leverage what QR code has to offer. It's simple, it's affordable and it offers limitless options, but how people use it will define how it reshapes mobile marketing.
Mr. Bobby Marhamat
I started creating companies since I was 9 years old. I have always been an entrepreneur. I have helped many companies and business owners look at different ways to make more money using mobile marketing techniques (and the exciting world of QR)