3 Ideas To Ick-Proof Your BrandErin Ferree
October 18, 2011 — 210 views
Do you ever feel like your brand is out of alignment with your values system? Like you have to do things in your marketing that you wouldn't want your mother or your mentor to see? If you said "yes", I'm curious: why is your brand icky? Your brand is made up of the look, the feel and the experience of doing business with you. In this article, I share the top 3 ways to Ick-Proof your brand.