Taking Marketing Campaign Integration a Step Further with Mobile CommerceCynthia Fedor
September 29, 2011 — 198 views
Mobile commerce is expected to reach $31 billion by the end of 2016 and grow at a rate of 40 percent each year for the next five years, according to a report published by Forrester Research. Although still in the very early stages of development, m-commerce is quickly becoming a reality. This article outlines some examples of how brands are integrating m-commerce into the consumer experience.