SEO for Multilingual Sites

RyzeUp Internet Marketing
December 28, 2010 — 1,528 views  
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The internet has tightly knit the world with information obtainable within milliseconds. Search Engine Optimization for the a number of sites ekes out info to users on the field of their interest. Having a global position has given rise to subject material in various languages used all around the world. There are a wide range of websites in languages other than English. But the uncertainty is does the search engine identify these sites?

The reply is YES. The major language of the internet is English, but about 60-70% of the world's population is not smooth with the language. They are more comfy in obtaining data in their native language. The search engines are conscious of this fact. The search engines do not have a discerning perspective to internet sites with languages other than English. They do offer end users with the alternative to search as per their language inclination. The only prerequisite is that the multilingual sites should be Seo'ed to be searched as multilingual sites i.e. they need to be optimized in the language in which your site is written. SEO agencies in India supply optimization of sites in many target languages.

The guidelines of Search Engine Optimization for the world wide web in English are pretty much the same for multilingual sites. The following solutions may help in getting your multilingual site SEO'ed -

Translation -
You can change the English keyword or determine the relevant keywords in the target language. This is a productive method but needs to be executed carefully. It is necessary to keep in mind that keywords are mainly words of handiness targeted by marketers to get the shoppers aiming for facts. The mere translation of the English keyword may not hit home in the targeted Non- English speaking country. For e.g. the word 'car insurance' when translated in French is 'assurance voiture' which is not the local phrase used for car insurance in France. The local term used there is 'assurance auto'. Hence if you SEO your site for the phrase 'assurance voiture' you will not get the desired results as the French will seek data for car insurance using the term 'assurance auto'.

You can get the content of the site translated in the similar manner to drive more website traffic. It is important you take the help of a linguistic consultant of the targeted country to check the performance of the content of the website.

SEO Firms take measures to get the translation done with the regional jargon and terms in mind.

On-site Optimization -
It will profit if you have the IP address of the same country that you are focusing on. Search engines look for the IP address location and position the website higher as per the country. For better results introduce the site with the local TLD like .fr, .de, .nl etc. In many countries using the local TLD is useful than plenty of inbound links.

Keyword in URL -
The URL of the page should also hold the keyword of the aimed language. For e.g. the URL http://www.companyname.com/products-and-services/spanish.html will have a URL like http://www.companyname.com/productos-y-servicios.html

Off-site Optimization -
For a non-English website off-page optimization you will have to analyze the local press release distribution sites, niche directories, local partner websites and other popular trafficed local sites to feature the link to your website. Be sure to use the translated keyword in the link anchor text.

SEO professionals in India use various other tried and tested recipes to get sites of non-English content to a top ranking in the targeted area. An SEO agency understands adequately that optimization for such sites is language sensitive and mere translation will not dish out the desired results. Hence using a blend of effective translation, on-page search engine optimization and off-page search engine optimization used for non-English websites can drive top rankings for multilingual websites in search engines.


RyzeUp (www.ryzeup.com) is a boutique Search Engine Marketing Agency that delivers high quality outsourced SEO, PPC, SMO, E-mail Marketing, Affiliate Program Management and Link Building Services to Digital Media and Internet Marketing firms worldwide.

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