How To Use Article Marketing To Improve Your Website RankingFebruary 17, 2009 — 1,327 views
Article marketing is one of the most popular ways to improve your search engine optimization efforts. With the introduction of article submission tools, the task of distributing your articles across the Internet is easier than ever before. There are a number of rules you should follow if you want to get the most from your article marketing.
Here some article writing and submission guidelines that I've personally used to enhance the overall impact of my submissions and guarantee that articles are placed on web pages with a high Google page rank.
The advantage of article marketing is that your article content has a life well beyond a single web page. Website owners visit article aggregation websites to find relevant content for their website, blog, or ezine. Your article can be published for quite some time after it's submitted and posted. The real value of article submission is when third party sites provide a link back to your website in exchange for the content you have provided them.
Make Sure Your Article Is At Least 500 Words. Too often I see valuable content that contain a few words short of the minimum required. Many article submission websites have a length requirement of 500 words or more. I like to exceed the minimum threshold by at least 35 words so that web sites that do not count prepositions still measure more than the minimum.
Construct Your Article Around A Specific Keyword Phrase. When you write an article about a particular topic, select a keyword phrase that helps to promote your website or service. The result is that search engines find your content easily based on the keywords you've used.
Create A Strong Headline. By developing a catchy headline, readers are pulled into your content and take notice. Even though your primary purpose is content distribution and building in-bound links to your web site or blog, don't lose sight of promoting your content in a valuable way. Article submission works best when your headline requires individuals to stop and take notice. This leads to greater awareness and action among webmasters seeking content.
Submit Your Articles To Top Article Directories. In order to get the most from your article marketing efforts, find top ranked article websites using an article submission tool, software, or application that can give you an indication of a web sites age or Google PR. By doing so, you'll be able to spend more time submitting to web sites that can provide value to your online marketing efforts.
Automate Your Process With Article Submission Software. There have been a tremendous number of improvements in article marketing during the last few years. It's easy to find a number of article submission tools that can automate or semi-automate the submission process. Although nothing can truly replace developing your own article content, article submission can be automated with the help of article marketing software and technology.
The use of article marketing is paramount to improving your online search engine rankings. Now that online tools and software have been developed to enhance the effectiveness of your article marketing, significant time should be spent finding the right tool for you. This eliminates the need for wasting significant time writing and or submitting articles to the right directories and getting the results you're looking for.
Article marketing is a fantastic way to improve your websites Google ranking. With the help of distributed content and links back to your website or blog, search engines take notice and assign your website a great deal of value.
Article marketing is an important part of everyone's SEO strategy. What's most important is that you develop content for a specific niche or area and teach something to those who read it. Individuals wish to learn and improve upon their work. By providing something of value, your content will be shared and distributed throughout the web.
Before you begin marketing online, make sure you check out this helpful resource to Improve Search Engine Rankings, and discover marketing tips from marketing online experts. Click here for other unique article marketing articles.
Reprint Rights: Copyright 2009 MarketingScoop.com. This article can be reproduced at no charge as long as the author box remains in tact and all links remain active.