Marketing News & Articles

These Marketing articles will give you the news and information you need to stay up to date in the ever changing Marketing industry.

February 21, 2014 – 1,998 views
Dan Perry - Sales Benchmark Index
Every Sales VP wants to know what their competitors are doing. You want to keep a competitive advantage. Knowing how your competitors are enabling their sales force can provide an advantage. But most Sales VPs like you don’t know how to do it. They confuse competitive profiling and benchmarking... Full Story 
February 18, 2014 – 1,908 views
Dan Perry - Sales Benchmark Index
Preparing for the New Year requires decisions to be made. As a Sales VP, putting the best people in the correct positions is critical. Making your number next year means promoting, keeping and terminating certain sales reps. Knowing who to promote is the first step. They can help you make the other decisions. But which person on your team has the best chance for success?... Full Story 
February 17, 2014 – 1,442 views
Association of Strategic Marketing
Finding leads through cold-calling can often seem relentless, and at times, pointless. A sales referral can come to your aid during such times. A sales referral is one of the best lead generation techniques, as many selling tips have been claiming for ages. Trust is something that doesn't come that easy to most people when they're dealing with a sales professional. It’s like they're perched to flee at any moment as they doubt everything that's said by the sales professional, as if it were a carefully planned conspiracy. Sound familiar?... Full Story 
February 14, 2014 – 1,258 views
Association of Strategic Marketing
Firefox, the popular internet browser, has planned to surprise its users with some sponsored content that will show up every time a user opens a new tab in the browser. Sponsored content, surprisingly, will not only be advertisements based on past or recent search history. Full Story 
February 13, 2014 – 1,861 views
Dan Perry - Sales Benchmark Index
The first half of the year just ended. Sales Manager dashboards have been updated. The numbers could be better. The end result: Making the number for the full year is in jeopardy. “How can I get current SMs to perform and get them involved?" the Sales VP asks... Full Story 
February 7, 2014 – 1,342 views
Dan Perry - Sales Benchmark Index
Receiving the email or phone call from your boss is never pleasant. “All hiring is on hold until further notice. We are short of our bottom line number. The CEO wants to approve all hires until the beginning of next year. This means no hiring except in extreme circumstances. You have to make the rest of 2013 with the sales heads you have.” Now you must make the number with less than a full team. Getting a hiring freeze from corporate is out of your control. But what you do about it is not... Full Story 
February 6, 2014 – 1,282 views
Association of Strategic Marketing
Facebook, which has scripted a mammoth change in the way people interact, share and communicate with each other over the last decade, celebrated its tenth anniversary on February 4th. Nearly 1.23 billion users of the social networking site were in for a special surprise, thanks to Look Back, a feature that created a sentimental feel, as users were allowed to watch a movie of their lives, which included a collection of their most-liked status updates and photos... Full Story 
February 3, 2014 – 1,336 views
Association of Strategic Marketing
The words “affiliate marketing” are being thrown around quite popularly now, especially in the context of business promotions. What exactly is affiliate marketing? And what does it take to become an affiliate marketer? Read on to learn about it... Full Story