Marketing Articles
These Marketing articles will give you the news and information you need to stay up to date in the ever changing Marketing industry.
June 14, 2011 – 352 views
Michael Burlin - Zooppa
Been interested in crowdsourcing your marketing creative, but looking for best practices? In this article, Zooppa recommends three guidelines that all creative briefs should follow to ensure a crowdsourcing campaigns get the best results.
Full Story June 7, 2011 – 334 views
Michele PW (Pariza Wacek) - Creative Concepts and Copywriting LLC
Here’s the sneaky thing about mental blocks — they usually make their presence known through sabotage (your business, your relationships, your life, etc.) rather than let you know through more civilized means. And, when it comes to your business, one of their favorite ways of messing with you is through marketing.
Full Story May 31, 2011 – 372 views
Tomi Ogunlesi - Bates Cosse
While TV, radio and print will remain particularly important media, particularly where mass awareness is required to support marketing and also for the ‘entertainment' value they add to the art of advertising, the future of advertising is about consumer relationships, conversations and influence.This is why Below-the-line has started to and will increasingly take larger portions of campaign budgets and enjoy greater recognition for efficiently delivering integrated campaigns that create tangible value for all stakeholders - brand, client and the consumer.
Full Story May 24, 2011 – 425 views
Michele PW (Pariza Wacek) - Creative Concepts and Copywriting LLC
I am on a MISSION to shine a great big TRUTH spotlight on all the Big Fat Lies you’re most likely telling yourself about Internet Marketing right now. Some marketing strategies will succeed, some will fail, and the best way to grow a successful business is to analyze why the failures failed and use that information to create more successes.
Full Story May 17, 2011 – 404 views
Kaye Z. Marks Getting to the big leagues in brochure printing is easy enough. You just need to do everything right and within professional standards, from layout to the printing itself. Let me teach you where you will need to focus your attentions on to make sure that your color brochures can make it to the big leagues. Just follow the tips below. It should be a cinch for you.
Full Story May 10, 2011 – 534 views
Gayle Mestel - CCS/Public Relations, Inc.
Customer reference programs are now front and center as key components of any comprehensive marketing communications campaign. Learn how effectively managing and utilizing your customer relationships can lend unprecedented credibility to your company's messaging and claims, and translate into increased media exposure and revenues. This article details the basic guidelines for getting started, ways to leverage customer references for both sales and marketing opportunities, as well as sensitivities and other factors to consider.
Full Story May 10, 2011 – 432 views
Tomi Ogunlesi - Bates Cosse
This piece is premised on the realization that Brands are a cultural phenomenon, which means that they should be expected to behave in a similar manner to culture itself. Consequently, just as culture is never static, successful brands cannot be static otherwise they will be left behind and will die. In the same way culture also adapts to its surroundings, brands are expected to adapt to their environments
Full Story May 5, 2011 – 467 views
Tomi Ogunlesi - Bates Cosse
Presently, many more organizations and business concerns have come to appreciate the pivotal role the concept of branding plays in making the overall outlook of their organizations (from a corporate perspective) and also their offerings (i.e. products and services) much more desirable to target markets and stakeholder.This article underscores the imperativeness of brand leadership right from the top cadre of the organizational hierarchy
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