Marketing News & Articles

These Marketing articles will give you the news and information you need to stay up to date in the ever changing Marketing industry.

April 16, 2014 – 1,715 views
Association of Strategic Marketing
Google +Post ads help you to connect with the world and create your own brand. You can use +Post ads to advance the engagement and content you have already constructed on Google + to promote around the web. A bigger audience will be driven to the posts, videos and even Hangouts. With Google +Post ads, your business can only grow. Full Story 
April 16, 2014 – 1,672 views
Association of Strategic Marketing
CRM (customer relationship management) can help customers by taking them through business processes in an organized and automated manner which will reduce costs, increase profits and maintain customer loyalty and satisfaction. Microsoft introduced Microsoft Dynamics CRM in 2011 which is a software package to assist customers with sales, marketing and service related information. Full Story 
April 14, 2014 – 1,689 views
Association of Strategic Marketing
A catchy headline, Facebook post and tweet can be a work of art that triggers the reader to action if done properly. Full Story 
April 14, 2014 – 1,300 views
Association of Strategic Marketing
Twitter released two important updates in its Android and iOS apps on April 2. It is now possible to tag a maximum of 10 people in a single photo. You can also upload to a maximum of four photos in a single tweet. Full Story 
April 14, 2014 – 1,317 views
Association of Strategic Marketing
How would you feel if you found out the number of people who saw and read your last tweet? It would feel great! Full Story 
April 8, 2014 – 1,418 views
Association of Strategic Marketing
Segmentation and targeting are key elements of marketing and almost 91 percent of marketers agree that high quality data is of prime importance for all marketing efforts. As per the results of BluKai survey conducted among 133 marketing executives, 36 percent of respondents said that they were trying to utilize at least 20 percent of their overall budget for data driven practices. According to them, this has earlier shown positive results such as an impressive hike in the conversion rates as well as sales. Full Story 
April 8, 2014 – 1,562 views
Association of Strategic Marketing
Loyal customers are considered to be the most profitable asset of any business. Many times a business faces a situation of having to deal with dis-satisfied customers who may have been at the receiving end of a bad service or faulty product. There is also a possibility that they had to be part of an unpleasant or undesirable situation which has become embedded in their memory. Re-engaging customers or winning them back requires a strategic plan. It is possible to correct the situation by taking several steps including listening to the customers, offering discounts to ensure future visits from them. Full Story 
March 24, 2014 – 1,430 views
Association of Strategic Marketing
More paid searches will be carried out on mobile gadgets rather than desktops, according to a new research report published by Marin Software, an online ad management platform. Over a third of all paid searches on Google were made on mobile gadgets in December last year. According to Marin’s 2014 report, by the end of next year, 50 per cent of Google’s paid searches will be on mobile. Full Story