Marketing News & Articles

These Marketing articles will give you the news and information you need to stay up to date in the ever changing Marketing industry.

July 15, 2014 – 514 views
Luke Glasner - Glasner Consulting
Here are three email tests to help you start optimizing your program today. Time of Day: A quick glance of my inbox shows that many senders continue to send weekday mornings. In contrast, most studies on shopping show that most people buy in the evening after work or on weekends. If it’s been a while or you’ve never tested time of day for email sends now is a good time to start testing. Start with general day parts (morning vs. afternoon and morning vs. evening). If you see an uptick for a particular day part, then try expanding testing by breaking that day part down to hourly increments to fine tune. Full Story 
June 30, 2014 – 701 views
Association of Strategic Marketing
Businesses are forever trying to improve their SEO ranking. In order to ensure that you continually appear on the first page of Google, Bing and Yahoo, there are honest and upfront practices you can use in order to ensure that your website ranks high on search engines and to avoid being penalized for underhanded optimization practices. Full Story 
June 4, 2014 – 565 views
Association of Strategic Marketing
One of the worst nightmares of any marketing professional can be realizing that you shouldn’t have hit the send button on an email. Whether the email was a private conversation or contained multiple grammatical errors, there are ways for marketing professionals to recover gracefully from an email mishap. Here are some steps that any marketing professional should take when he or she realizes that a mistake has been made in sending out an email. Full Story 
June 3, 2014 – 342 views
Association of Strategic Marketing
As a marketing or sales professional, knowing your customer is vital for success. Taking extra care to understand what your customer values will help you to communicate in an effective manner with him or her. Customers want to receive assurance about certain things before they purchase a product or invest in a service. They may want to know that a product or service is reliable, will remedy a certain problem or has an extensive warranty in place. Full Story 
April 16, 2014 – 494 views
Association of Strategic Marketing
Twitter is rapidly moving towards a look that bears an uncanny resemblance to Facebook - its arch rival in social media. The microblogging service started to roll out redesigned user profiles clearly similar to Facebook. Full Story 
April 16, 2014 – 363 views
Association of Strategic Marketing
Google +Post ads help you to connect with the world and create your own brand. You can use +Post ads to advance the engagement and content you have already constructed on Google + to promote around the web. A bigger audience will be driven to the posts, videos and even Hangouts. With Google +Post ads, your business can only grow. Full Story 
April 16, 2014 – 384 views
Association of Strategic Marketing
CRM (customer relationship management) can help customers by taking them through business processes in an organized and automated manner which will reduce costs, increase profits and maintain customer loyalty and satisfaction. Microsoft introduced Microsoft Dynamics CRM in 2011 which is a software package to assist customers with sales, marketing and service related information. Full Story 
April 14, 2014 – 291 views
Association of Strategic Marketing
A catchy headline, Facebook post and tweet can be a work of art that triggers the reader to action if done properly. Full Story 

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