Marketing News & Articles

These Marketing articles will give you the news and information you need to stay up to date in the ever changing Marketing industry.

June 12, 2015 – 717 views
Colleen Slaughter - Authentic Leadership International
Have you ever worn an outfit that made you feel confident and ready to take on whatever comes your way? As it turns out, you’re not just imagining that empowered feeling you have when you rock your favorite dress or suit… Full Story 
June 12, 2015 – 539 views
Colleen Slaughter - Authentic Leadership International
Have you received a lot of pressure at work from a supervisor to accept a new position that just isn't fitting with the needs of your family? This story brings to mind some of the distinctions between a Manager and a Leader. Read more here: Full Story 
June 12, 2015 – 591 views
Colleen Slaughter - Authentic Leadership International
Women can be especially susceptible to stress, and new research shows that stress can have devastating consequences, including long-term serious illness. Unchecked, stress can wreak havoc on your mind and body, leading to anxiety and depression as well as physical health problems like gastrointestinal complaints, headaches, and other chronic maladies.Let’s explore some simple techniques you can start using today to help reduce stress. Full Story 
July 15, 2014 – 1,737 views
Luke Glasner - Glasner Consulting
Here are three email tests to help you start optimizing your program today. Time of Day: A quick glance of my inbox shows that many senders continue to send weekday mornings. In contrast, most studies on shopping show that most people buy in the evening after work or on weekends. If it’s been a while or you’ve never tested time of day for email sends now is a good time to start testing. Start with general day parts (morning vs. afternoon and morning vs. evening). If you see an uptick for a particular day part, then try expanding testing by breaking that day part down to hourly increments to fine tune. Full Story 
June 30, 2014 – 2,349 views
Association of Strategic Marketing
Businesses are forever trying to improve their SEO ranking. In order to ensure that you continually appear on the first page of Google, Bing and Yahoo, there are honest and upfront practices you can use in order to ensure that your website ranks high on search engines and to avoid being penalized for underhanded optimization practices. Full Story 
June 4, 2014 – 1,454 views
Association of Strategic Marketing
One of the worst nightmares of any marketing professional can be realizing that you shouldn’t have hit the send button on an email. Whether the email was a private conversation or contained multiple grammatical errors, there are ways for marketing professionals to recover gracefully from an email mishap. Here are some steps that any marketing professional should take when he or she realizes that a mistake has been made in sending out an email. Full Story 
June 3, 2014 – 736 views
Association of Strategic Marketing
As a marketing or sales professional, knowing your customer is vital for success. Taking extra care to understand what your customer values will help you to communicate in an effective manner with him or her. Customers want to receive assurance about certain things before they purchase a product or invest in a service. They may want to know that a product or service is reliable, will remedy a certain problem or has an extensive warranty in place. Full Story 
April 16, 2014 – 820 views
Association of Strategic Marketing
Twitter is rapidly moving towards a look that bears an uncanny resemblance to Facebook - its arch rival in social media. The microblogging service started to roll out redesigned user profiles clearly similar to Facebook. Full Story 

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