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ASM members enjoy these outstanding benefits:
Audio Conference Discounts
Save $100 on registrations
Seminar Discounts
Save $150 on registrations
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Become an elite marketer
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Direct to your inbox
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Free Marketing Webinars
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Exclusive rights to logo
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Discuss today's trends & issues
And more including...
Free Job Boards & Affiliate Discounts
Tip of the Week
The length of the press release is a make or break factor in the overall strength of its optimization. You can craft the perfect headline and use the best keywords, but if your message is too long it can become diluted, which means that search engines can't index it as specifically. The optimum length is generally 400 to 600 words - between about a page and a half and two pages. This length is easy for readers to digest and comprehend, but it's long enough to include the rich detail readers appreciate - which is also informative to search engines.
The length of the press release is a make or break factor in the overall strength of its optimization. You can craft the perfect headline and use the best keywords, but if your message is too long it can become diluted, which means that search engines can't index it as specifically. The optimum length is generally 400 to 600 words - between about a page and a half and two pages. This length is easy for readers to digest and comprehend, but it's long enough to include the rich detail readers appreciate - which is also informative to search engines.
Sarah Skerik
PR Newswire
PR Newswire
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